Direct sales
Reduce costs and increase profitability by enhancing your direct sales
We implement effective measures to increase booking conversions through direct channels. Our focus is on maximizing your revenue while mitigating intermediary costs, enabling more efficient and profitable management. Additionally, we aim to enhance guest loyalty and attract new customers.
What does this solution offer you?
Complete audit of your distribution and service marketing model.
Analysis of the direct customer loyalty process: acquisition, sales, and post-sales.
Evaluation of website and social media: functionality, content, and brand consistency.
Review of paid campaigns and presence on metasearch engines.
How will we do it?
01
Initial Data
In our first contact, we will assess the current state of your accommodation's direct sales process. Understanding your perspective and internal data is crucial to refining the current strategy and maximizing sales through direct channels. We will also identify practices you have tried, whether successfully or unsuccessfully, as well as those you have yet to implement.
02
Strategic Review
Taking it a step further, with your information and our research, we conduct a comprehensive analysis of your marketing efforts. We focus on key factors involved in the direct sales process: website performance, lead generation process, pricing strategy, inventory management, SEM campaigns, SEO positioning, customer service, etc.
This step is important as it allows us to tailor solutions specifically for your establishment.
03
Conclusions
We compile a report that includes a series of improvements to refine your direct sales marketing process, increasing direct booking volume and optimizing revenue profitability. Each suggestion will be accompanied by a criticality assessment, helping you prioritize recommendations that require urgent attention.
Additionally, all proposals include essential metrics such as execution timeline, approximate cost, or minimum time to see results.
This is the solution you need if...
You require or want to reduce intermediary costs.
You have invested in updating your website, but the traffic you receive is low.
You have no presence on metasearch engines or running paid campaigns.
You want to increase the number of loyal customers.