The impact of human capital on accommodation sales
One of the current challenges in the tourism sector, particularly in hospitality, is the difficulty of assembling and retaining experienced teams who are committed to the project.
Main disadvantages in the sector
The tourism industry, especially after the pandemic, is breaking records in both overnight stays and visitor numbers. However, paradoxically, you are likely finding it increasingly difficult to recruit and retain qualified staff with proven experience. Some of the main challenges, widely recognised, when it comes to hiring or keeping professionals in the sector include an often unstable and unattractive job market, a lack of specialised academic training adapted to modern needs, and a shift in workplace culture perceptions among younger generations.
In this scenario, investing in building and maintaining a stable, versatile, and professional team is becoming increasingly necessary. At first glance, particularly in seasonal establishments, this might not seem like a crucial factor. However, recruitment in an increasingly saturated market—where demand for staff exceeds the number of qualified and motivated candidates—can be the key difference between achieving excellence or falling short.
Advice
The new generation of hospitality professionals are no longer just looking for a salary that matches their experience and position. They also seek growth opportunities, work-life balance, and additional social benefits. Therefore, you should consider these factors when defining your job offers.
Benefits of investing in human capital
How can investing time and resources in a professional and experienced team benefit you?
Enhancing your establishment’s reputation and boosting customer loyalty: An employee who provides personalised attention, excellent service, and effective problem resolution will have a direct impact on how guests perceive their stay and their subsequent review of the accommodation. At the same time, this increases the likelihood of securing repeat customers.
Increasing accommodation revenue: Every hotel employee is a potential sales touchpoint. Having commercially trained and experienced staff can help maximise service sales, leading to additional revenue streams.
Employee retention and business continuity: While employee loyalty to company culture is becoming increasingly rare, retaining qualified staff with long-term experience within your business can help secure its future. Ultimately, this reduces the need to seek senior management roles externally, which are often more costly and less deeply connected to the business.
So, if after reading this article you have identified any areas for improvement in your business, we can help. At The Revenue Team, we assess key areas where human capital enhancement is essential, based on your objectives and the current situation of your accommodation and online reputation. We then provide a tailored plan and implement incentive policies to drive performance.
